Speaking & Briefings

Bearings

An outside reading of the environment, delivered to the people who act on it.

Bearings supplies the reading an organisation cannot easily produce for itself: how hostile actors select their moments, where the authority to respond actually sits when the plan meets the clock, what regulation now requires of the people it names, which dependencies are held on loan, and how an institution can lose standing while its systems remain perfectly intact. That reading comes from six years inside the European response to hybrid threats and from several hundred senior people since put under pressure in a room with a decision log running. Five clusters carry the material, and every engagement is built for the room it is delivered in, sized to the audience, the occasion and what the organisation is currently deciding. The formats run from a conference keynote to a closed briefing for an executive committee, from a half-day teaching module to a standing engagement that returns to the same organisation across the year. Each one ends with what to do next, named and specific: actions attached to a function and a timeframe, in the hands of people who can carry them out.

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The Speaker

Most people who speak about this subject describe what an adversary might do. Comparatively few can describe what institutions actually do in response, because that requires having watched them do it.

Maxime Lebrun spent six years at the European Centre of Excellence for Countering Hybrid Threats in Helsinki, including as Deputy Director for Research and Analysis, where he designed and led exercices and international EU and NATO projects ministries, operators and armed forces that carry the response. Before that he taught and directed political and strategic studies at the Baltic Defence College, in a region that has never treated any of this as theoretical. With Stave Advisory, he put senior teams under compounding pressure in a room with the clock running.

What that produces is not access to information. It is judgement based on observation about how institutions behave when the situation is unclear, the authority is contested and the first statement has already been written by somebody else. He speaks in English and French, is regularly asked to comment in the Nordic and European press.

Formats

Every engagement built for the room it is delivered in.

Slide decks, background reading and supporting materials are prepared specifically for each occasion and are not repurposed from previous engagements. Every engagement ends with what to do next, named and specific.

Keynote
30 to 45 minutes, public conference or company event, followed by questions.
In Conversation
Panel chair, moderation, or a recorded conversation for internal channels.
Executive Briefing
60 to 90 minutes, closed room, board or executive committee, no slides required.
Standing Brief
Recurring situational reading, quarterly or on trigger, 45 minutes, remote or in person.
Teaching Module
Half day, internal skills development, structured material, exercise optional.
Five clusters

The material, organised by what the organisation is facing.

Five clusters carry the Bearings material. Each is a distinct area of concern, not a separate product: the same engagement may draw on two or three of them depending on the audience and the occasion. Every cluster talk ends with what to do next, named and specific.

01
How the Moments Are Chosen
The reading an adversary makes of an organisation from the outside
Read more
Public and private entities are not impacted or targeted randomly. The current geostrategic environment shows that adversaries select the target and the hour with care. A hostile actor reads an organisation from material it publishes willingly: procurement notices, maintenance windows, financial calendars, leadership announcements. What that reading reveals is not a vulnerability in any technical sense but a window, a period in which the institution will be slower to convene, slower to authorise and slower to speak. The instruments then arrive in combination rather than in sequence, mixing physical interference, network intrusion, regulatory and legal pressure, economic leverage and information manipulation, which is why a single operation is experienced by an energy company, a municipality, a hospital and a newsroom as four unrelated local problems. This cluster covers how that selection works, why the pattern is so difficult to see from inside any one organisation, and what can be decided responsibly in the months before attribution arrives.
02
Authority Under Pressure
Where the right to act sits when the situation evolves and the clock is running
Read more
Organisations facing crises rarely fail for lack of information. They routinely fail because the people who held the information were not authorised to act on it. The authority exists somewhere in the plan, but in the first hour it turns out to be held by a person who cannot be reached, or split between two functions that each expect the other to move, or conditional on a committee whose quorum assumes ordinary working days. This cluster examines that gap, in the executive committee and in the organisational arrangement alike. For private operators it ends where it matters commercially, on what a company inherits when a state decides to act, and on how little of that inheritance is ever negotiated beforehand.
03
Where Risk Management Stops
Risk frameworks built for probability, but facing an actor choosing the moment
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Risk registers assume probability and adversaries assume intent, and the two do not combine, which is why an organisation can hold a mature risk register and remain unprepared for the one situation in which the environment is choosing rather than rolling dice. Regulation has begun to close that gap by naming individuals rather than functions, and the management body is now personally answerable for a readiness it has usually certified without ever having seen it demonstrated. This cluster works through the substance of the CER Directive, NIS2 and DORA rather than their summaries, including the parts most often misstated. It sets out the distinction the regulations imply but seldom define, between a capability that is unaddressed, one that is documented, one that was tested some years ago under assumptions that have since changed, and one that is genuinely embedded in how the organisation behaves. It closes on preparedness as a financial object: an unpriced line in valuation, an emerging item in due diligence, and a growing source of exposure for boards.
04
Borrowed Continuity
What the organisation depends on and does not control
Read more
Nothing an institution depends on is entirely its own, since power arrives across an interconnector owned by another organisation, payments clear through an intermediary chosen for cost, and a critical process runs on a platform maintained by a supplier with a small number of employees. Continuity plans are written on the assumption that failures are accidental and arrive in isolation to each other, which is a reasonable assumption about accidents but a poor one about a failure that has been selected. This cluster works through the mechanics of cascade, showing how one interruption propagates across operators who each hold accurate information about their own position and almost none about the position of the others, and why second and third order effects arrive faster than the coordination meant to manage them. It treats interconnection as an arrangement that distributes resilience in normal conditions and distributes shock in abnormal ones. It then widens to comprehensive security itself, which is a division of labour in which the state relies on operators it does not own and operators rely on authorities they do not command, and is candid about the conditions that arrangement assumes and relies on.
05
Narrative Contests
Systems intact, but standing lost
Read more
An institution can lose while every system it operates remains perfectly intact, because the disruption is real, the cause is misstated, and the misstatement is faster, simpler and more satisfying than the truth. That interval belongs to whoever moves first, and it is widened by a speed gap the organisation cannot easily close: an operator needs hours to confirm a technical fact, a regulator needs days to authorise a position, and a newsroom is working to a deadline measured in minutes. This cluster addresses the particular difficulty of correcting a false causal claim without amplifying it, why the first statement is the one quoted for the following fortnight regardless of what follows it, and why organisations with several sites and several spokespeople reliably contradict themselves on a tight clock. It treats institutional credibility as an asset that appears on no balance sheet and has no owner in the organisational chart, which is why it is defended late and by whoever happens to be available. For media and public bodies it extends to editorial and source pressure applied deliberately, where the target is not the system but the standing of the institution that operates it.

Most briefings describe what an adversary might do. Very few describe what institutions actually do in response.

Practicalities

Everything an organiser needs to know.

Contact by email in the first instance, stating the date, the format and the audience. A call to discuss fit and scope follows within two working days.

Languages English and French. Both to full professional delivery; no interpreter required.
Travel base Helsinki, Finland. Available across the Nordic and Baltic region, Belgium and France without logistical constraint. Other European engagements on request.
Format Every engagement is built for the room it is delivered in. Slide decks, background reading and supporting materials are prepared specifically for each occasion and are not repurposed from previous engagements.
Recording Public events and conferences may be recorded and distributed freely. For closed briefings and executive sessions, Chatham House Rule applies as standard: content may be used and discussed, but neither the speaker nor any other participant may be attributed. Recording at closed events requires explicit prior agreement.
Simultaneous interpretation Engagements can be structured to accommodate simultaneous interpretation where required. Advance coordination with the interpretation team is included in the preparation.
Moderator and panel roles Available as panel chair, moderator or discussant. In those roles, preparation includes reading submitted papers and interviewing panellists in advance where the format allows.
Enquiries Contact by email in the first instance, stating the date, the format and the audience. A call to discuss fit and scope follows within two working days.

Bearings sharpens judgement. For organisations ready to rehearse decisions under compounding pressure, Practice builds the capability: three stages, one spine, each ending with three specific changes and named owners. For designated entities, those same stages run as the regulated pathway under CER, NIS2 and DORA.

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Contact

Every engagement starts with a conversation.

State the date, the format and the audience. A call to discuss fit and scope follows within two working days.

LocationHelsinki, Finland