An outside reading of the environment, delivered to the people who act on it.
Bearings supplies the reading an organisation cannot easily produce for itself: how hostile actors select their moments, where the authority to respond actually sits when the plan meets the clock, what regulation now requires of the people it names, which dependencies are held on loan, and how an institution can lose standing while its systems remain perfectly intact. That reading comes from six years inside the European response to hybrid threats and from several hundred senior people since put under pressure in a room with a decision log running. Five clusters carry the material, and every engagement is built for the room it is delivered in, sized to the audience, the occasion and what the organisation is currently deciding. The formats run from a conference keynote to a closed briefing for an executive committee, from a half-day teaching module to a standing engagement that returns to the same organisation across the year. Each one ends with what to do next, named and specific: actions attached to a function and a timeframe, in the hands of people who can carry them out.
Enquire about a speaking engagementMost people who speak about this subject describe what an adversary might do. Comparatively few can describe what institutions actually do in response, because that requires having watched them do it.
Maxime Lebrun spent six years at the European Centre of Excellence for Countering Hybrid Threats in Helsinki, including as Deputy Director for Research and Analysis, where he designed and led exercices and international EU and NATO projects ministries, operators and armed forces that carry the response. Before that he taught and directed political and strategic studies at the Baltic Defence College, in a region that has never treated any of this as theoretical. With Stave Advisory, he put senior teams under compounding pressure in a room with the clock running.
What that produces is not access to information. It is judgement based on observation about how institutions behave when the situation is unclear, the authority is contested and the first statement has already been written by somebody else. He speaks in English and French, is regularly asked to comment in the Nordic and European press.
Slide decks, background reading and supporting materials are prepared specifically for each occasion and are not repurposed from previous engagements. Every engagement ends with what to do next, named and specific.
Five clusters carry the Bearings material. Each is a distinct area of concern, not a separate product: the same engagement may draw on two or three of them depending on the audience and the occasion. Every cluster talk ends with what to do next, named and specific.
Most briefings describe what an adversary might do. Very few describe what institutions actually do in response.
Contact by email in the first instance, stating the date, the format and the audience. A call to discuss fit and scope follows within two working days.
Bearings sharpens judgement. For organisations ready to rehearse decisions under compounding pressure, Practice builds the capability: three stages, one spine, each ending with three specific changes and named owners. For designated entities, those same stages run as the regulated pathway under CER, NIS2 and DORA.
Explore PracticeState the date, the format and the audience. A call to discuss fit and scope follows within two working days.